I recently presented a training module that had been created a few years before. Part of the module had 25 recommended magazines for teens - but in the last 10 years, 40% of them have gone out of business.
It's not just teen magazines, adult magazines are dropping like flies too. But even trendspotter ypulse has commented on the demise of the teen magazine.
So if teens are getting this information more quickly from a blog or gossip website, what does this mean for traditional magazines? And ways to reach teenagers by reaching them with magazines?
Nothing beats magazines at the beach, on a long car ride, while eating lunch. For many years, teen librarians in the know have been promoting magazines as something good for reluctant readers to read, and enjoy reading. They're quick to read, focus largely on pop culture figures and are full of pictures.