I recently presented a
training module that had been created a few years before. Part of the
module had 25 recommended magazines for teens - but in the last 10
years, 40% of them have gone out of business.
It's not just teen magazines, adult magazines are dropping like flies
too. But even trendspotter ypulse has commented on the demise of the
teen
magazine.
So if teens are getting this information more quickly from a blog or
gossip website, what does this mean for traditional magazines? And ways
to reach teenagers by reaching them with magazines?
Whither magazines
Nothing
beats magazines at the beach, on a long car ride, while eating lunch. For
many years, teen librarians in the know have been promoting magazines
as something good for reluctant readers to read, and enjoy reading.
They're quick to read, focus largely on pop culture figures and are
full of pictures.
